M
Architecting Influence
Your personal coach
AI coaching for pre-sales

The deal isn’t won
in the demo.

Mark is an AI coach for pre-sales professionals — and the engineers, architects, and specialists making the shift into pre-sales. Trained on the Architecting Influence framework for technical sales conversations.

Ask Mark · live sample
01 / 04
YOU
MARK
thinking…
Four Stages · One Framework
01
Ground
Foundation
Know your craft, your numbers, and your room. Without it, the rest is performance.
02
Orient
Outside-in
Read the customer's world before you bring yours into it. Their priorities — not yours — set the agenda.
03
Elevate
Influence
Move the conversation from features to outcomes, and from users to decision-makers.
04
Anchor
Trust
Earn the kind of trust that survives a hard quarter, a competitor, and a change of plan.

“Your technical knowledge is the price of admission. It gets you in the room. But it’s not what keeps you there.”

— Mark Perry, Architecting Influence
© 2026 Architecting Influence · A coaching platform by Mark Perry

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